There’s a variety of chitter-chatter about whether or not or to not embrace the “www” portion of net addresses. Since sub-domains have gotten more and more fashionable and recognizable, using the www in domains has come underneath a bit little bit of scrutiny over the previous yr or so.
There are people who passionately consider that the www is a waste. Why use a www subdomain when you do not have to? After listening to loads of differing opinions, we determined to try why you’d (or would not) use the subdomain www in your urls.
Since we’re an search engine optimization firm, we seemed first at what Google says about it. Matt Cutts described it greatest when he demonstrated that each occasion of a website is handled in a different way. Within the instance, he cited , , , and so forth. are all handled as separate “pages” and appeal to hyperlinks and PageRank individually. Most individuals are likely to hyperlink to the www model of an tackle as a result of it has been that approach for therefore lengthy. Taking this into consideration, you may argue that you simply need to maintain the www within the area. Matt Cutts addressed this as properly, and famous that for those who determine to decide on to not use the www, then you need to do a 301 redirect from the www model () of your area to the basis area () with a view to get credit score for hyperlinks and PageRank that go to the www area.
Since you’ll be able to management which model exhibits up, and which model accumulates hyperlinks and PageRank, then logically, you’ll be able to select which one to make use of. Watch out to arrange your 301 redirects (everlasting redirects) and to set the popular area in your Google Webmaster Instruments although. So long as you decide one and stick with it, the whole lot will work appropriately.
Our official stance – we determined this yr to maintain the www in our area, and the domains we construct. We arrange the suitable measures in Webmaster Instruments and with our 301s to cowl our bases. This makes it rather less complicated once we construct a number of subdomains corresponding to , , or . There’s a whole lot of flexibility round this challenge, so long as you make certain to funnel visitors, hyperlinks, and PageRank to the area occasion that you’re utilizing. I might advise towards going from one model to the opposite because the www model of your website and the non-www model can be handled as utterly totally different. And, contemplating most hyperlinks do have the www in them, we expect it’s worthwhile to make use of the occasion of our area individuals might be most accustomed to.
In case you are constructing a brand new area or are interested by redeveloping your present one, make sure to take into consideration the influence that a main change could have in your domains authority and rank with the various search engines. It takes numerous effort and hyperlink constructing to get outcomes, so make sure you take the proper steps and be sure that your area’s worth is protected.